Board Members & Executive Team

Board Members

Genevieve Gregor

Ms Genevieve Gregor

Chair & Non-Executive Director (Independent)

B. Economics (UQ), Graduate Diploma Applied Finance & Investment (SIA), Honorary Doctorate of Letters (WSU)

Genevieve is a Founding Partner of Colinton Capital Partners, a mid-market private equity firm investing in Australian growth companies. Prior to this, Genevieve was the co-head and Managing Director of the Asia Special Situations Group in Australia for Goldman Sachs for eight years. Genevieve has had over 25 years’ experience working in banking and finance. She has completed numerous major financing transactions for the Australian corporate market over her career and been involved in a number of high-profile investments. Prior to joining Goldman Sachs, Genevieve was head of the Australian loan capital markets business at Citigroup. Prior to Citigroup, she worked at MIM Holdings, now Xstrata Australia Limited. Genevieve was until recently the Deputy Chancellor of Western Sydney University, Chair and of the Finance and Investment Committee and Trustee at WSU for more than 10 years.

Special Responsibilities
Member of all committees of the Board

Tony Perich

Mr Anthony (Tony) M. Perich AM

Deputy Chairman & Non-Executive Director

Anthony is a Member of the Order of Australia. He is joint Managing Director of Arrovest Pty Ltd, Leppington Pastoral Co Pty Ltd, one of Australia’s largest dairy producers, and various other entities associated with Perich Enterprises Pty Ltd. He is also a property developer, farmer and business entrepreneur. Outside of the Perich Group, Anthony holds a number of other directorships including Greenfields Narellan Holdings, Breeders Choice Woodshavings Pty Ltd, and Ingham Institute for Applied Medical Research. Memberships include Narellan Chamber of Commerce, Narellan Rotary Club, Urban Development Institute of Australia, Urban Taskforce, Property Council of Australia, past President of Narellan Rotary Club and past President of Dairy Research at Sydney University. He was appointed as a Director in July 2006.

Special Responsibilities
Member of the Risk and Compliance Committee

Jane McKellar

Ms Jane McKellar

Non-Executive Director (Independent)

MA (Hons) University of Aberdeen, GAICD.

Jane is an experienced non-executive director in both public and private companies in Australia and the US. Jane’s executive experience as both a CEO and Chief Marketing Officer spans the consumer focused FMCG, luxury and retail industries and she is one of the original ‘digital natives’ in Australia. She has held senior roles in Unilever, Microsoft, Elizabeth Arden and Stila Corporation and she has extensive global experience, particularly in Asia, Europe and North America. Her key contributions are in customer and consumer-focused business transformation, harnessing digital, technology, brand and marketing to enhance business performance. Jane is currently on the board of ASX-listed GWA Group and McPhersons and she also sits on the board of the NRMA.

Special Responsibilities
Chair of the People and Culture Committee, Member of the Finance and Audit Committee, Member of the Risk and Compliance Committee

Tim Bryan

Mr Timothy Bryan

Non-Executive Director (Non-Independent)


Tim is the Chief Executive Officer of the Perich Group. He was formerly managing partner of the chartered accounting firm Kelly & Partners South West Sydney. Outside of the Perich Group, Tim holds a number of other directorships, which includes Kids of Macarthur Health Foundation and Ingham Institute for Applied Medical Research, where he also chairs the finance and audit committee.

Special Responsibilities
Chair of the Risk and Compliance Committee, Member of the People and Culture Committee

Mr Stuart Black AM

Non-Executive Director (Independent) (Appointment effective on 22 March 2021)

FCA, FAICD, BA (Accounting)

Stuart is a Chartered Accountant with extensive experience in business. He retired in 2013 as managing partner of a practice specialising in agribusiness. Stuart has over twenty years’ experience as an ASX non-executive director and currently sits on the boards of Australian Agricultural Company Limited and Palla Pharma Limited. Stuart is a Past President of the Institute of Chartered Accountants of Australia. He was the inaugural Chair and a past board member of the Accounting Professional and Ethical Standards Board and served as the Australian representative on the International Federation of Accountants SMP Committee. Stuart is former Chair of the Chartered Accountants Benevolent Fund Limited and a former director of the Country Education Foundation of Australia Limited. In 2012, Stuart was appointed a Member of the Order of Australia for services to the profession of accounting, to ethical standards, as a contributor to professional organisations and to the community. Former listed company directorships within the past three years: non-executive director of NetComm Wireless Limited (appointed in 2013 and resigned in 2019).

Special Responsibilities
Chair of the Finance and Audit Committee, Member of the Risk and Compliance Committee (Appointment effective on 22 March 2021)

Executive Team

Michael Perich

Mr Michael R. Perich

Chief Executive Officer

B AppSci (SysAg)

Michael is an experienced executive with over 25 years’ experience working within the dairy industry. Michael currently holds directorships in Arrovest Pty Ltd and various other entities associated with Perich Entities. He held previous directorships in Leppington Pastoral Co. Pty Ltd as well as Contract Beverages Packers of Australia Pty Ltd, a joint venture controlled equally by the Company and Arrovest. Michael also had a previous role as joint Managing Director of Australian Fresh Milk Holdings, Australia’s largest dairy producer. Michael is a graduate Member of the Australian Institute of Company Directors post nominals. He was appointed as an Alternative Director for Freedom Foods Group in March 2009 and in August 2020 was appointed Interim Chief Executive Officer. Michael assumed the permanent position of Chief Executive Officer in March 2021.

Josee Lemoine

Mrs Josée Lemoine

Chief Financial Officer

BCom. CA. CPA Australia

Josée is an experienced CFO with a strong track record in senior executive positions across multiple industries. She is a Fellow of CPA Australia and until then held her CA qualification from Canada. Josée was most recently CFO of Invocare (ASX:IVC). Prior to that she held senior finance roles with Telstra, Rio Tinto, Fairfax Media Ltd, Boral Ltd and Arnott’s.

Justin Coss

Mr Justin Coss

Group General Counsel & Company Secretary

BA LLB, Dip CII, ANZIIF (Fellow) CIP, FGIA, FCIS, Adv Dip (Management)

Justin has over 25 years’ experience as a legal practitioner in private practice and in-house, including over 10 years experience as a company secretary. Justin holds bachelor’s degrees in arts and law from the University of Queensland and a postgraduate Diploma in Insurance from the Chartered Insurance Institute in the United Kingdom. He is a Fellow of the Australian and New Zealand Institute of Insurance and Finance, the Institute of Chartered Secretaries and Administrators and of the Governance Institute of Australia. Justin possesses a postgraduate Diploma in Applied Corporate Governance from the Governance Institute of Australia and an Advanced Diploma in Management from the Australian Institute of Management. Justin is an active participant in the legal industry and currently serves as Chair of the Board and National President of the Association of Corporate Counsel Australia.

Stuart Muir

Mr Stuart Muir

Chief Operating Officer

BE(Hons) Engineering. Master Engineering Management

Stuart is a senior operations executive with extensive dairy, FMCG and food manufacturing experience. His background spans end-to-end supply chain management and he is a proven leader of large multi-functional teams covering manufacturing, safety, planning, logistics, environment, quality, research, and development. Stuart has had an extensive career in both Unilever and most recently as Director of Supply Chain, Quality and Research & Development at Lion Dairy and Drinks.

Fiona McGregor

Ms Fiona McGregor

Chief People & Culture Officer

Post Graduate Diploma (Distinction) Strategy and Innovation, BA (InfSci)

Fiona is a senior people and culture executive, with extensive experience leading culture change, organisation development and transformation initiatives across large multi country organisations. Fiona was promoted to the role of Chief People & Culture Officer of the Company in September 2020 after joining in November 2019 to lead strategic organisation development and culture change initiatives. Fiona brings ASX listed company experience across multiple industries and companies – including telecommunications, building products, branded consumer products (including dairy industry experience), transport, logistics, and international engineering and project management.

Gerard Smith

Mr Gerard Smith

Chief Marketing Officer

Gerard joins Freedom Foods to lead our marketing, innovation, and sustainability strategies across the Company – bringing marketing for Australia, China, Middle East, New Zealand and Southeast Asia under one team. Gerard brings extensive experience across several consumer goods organisations including Lion, PepsiCo and Goodman Fielder. His prior experience includes strategic brand marketing, innovation, sales and general management roles across multiple geographies, including Australia and New Zealand and leading PepsiCo’s snack brands across Global Markets. Gerard also brings significant digital strategy experience for the enhancement of our digital strategy.

Denis Phelps

Mr Denis Phelps

Chief Customer Officer

B. Business (Marketing)

Denis leads the customer and category strategies across the entire Freedom Foods group – bringing sales for Australia, China, Middle East, New Zealand and Southeast Asia under one team. His prior experience includes extensive strategic sales, marketing, and general management leadership roles in the developed and emerging markets of Australia, Malaysia, Cambodia, Japan and New Zealand– for companies such as Danone, Unilever and Clorox.